By OLIVER ANDREWS
SEO Tactics You Should Know About
6 Timeless SEO Tactics You Should Know About
With search engines constantly updating algorithms, website owners have a hard time figuring out what they should do to improve ranking. While there are numerous SEO tactics, they never last because search engines switch up algorithms quickly to get rid of black hat SEO strategies. Keeping abreast of the current SEO practices can be exhausting. Does that mean you ditch SEO? Fortunately, you do not have to spend months understanding new practices only for them to become obsolete. The following SEO practices will never expire, and they will come in handy in improving your website ranking on search engines.
Increase Your Site Speed
Search engines like serving up results within a couple of seconds. That should tell you the importance of page speed in the ranking. Besides, people will not wait for ten seconds for your site to load. Since Google wants to give users the best experience, top-ranking pages load faster than you can blink. Therefore, if your website ranks high in SERP but takes ten seconds to load, it will not be on the first page for long. The bounce rates will increase, and once Google notices, you can kiss that high-rank goodbye. If you want to maintain your traffic, ensure your website loads in less than three seconds. Luckily, you have numerous ways to fix your page speed. Installing a caching plugin to your website ensures the static parts remain in the servers and the users get lighter HTML pages. You should also optimise your images since high resolution takes time to load and maybe unnecessary. If your website has a global audience, you may need a Content Delivery Network, to redirect users to the nearest servers.
Use White Hat SEO Tactics
When you are having difficulties ranking on search engines, it can be tempting to use black hat SEO tactics. However, the results are not worth it. Do not even consider buying black hat links or using redirects to trick users. While the tactics may work for a short period, you will regret in the long run. Search engines are updating their algorithms regularly, and they can detect sites that violate their guidelines. If you want to stay on the safe side, practise white hat SEO. While results may take time and a lot of work, they will be worth the wait.
Provide High-Quality Content
SEO relies on content to produce results. That means content will never become outdated. However, average content will not benefit your website. With the stiff competition to rank high in Google, you need to produce high-quality content. That means the blog posts and articles you post on your website should stand out from your competitors. High-quality content solves the problems of your target audience and is relatable. If you want to earn a good reputation and build your online presence, you should research your audience and ensure your content is providing value. Producing top-notch content takes time and effort, but when done right, it can boost your ranking on search engines.
Every post on your website is aimed at keeping the audience on your site and encouraging them to make a purchase or share content. Links can provide a road map around your website by helping readers move effortlessly from one page to the next. Internal links show the depth of your website and offer relevant information to your target audience. External links also boost the credibility of your site by providing additional information. Remember the more value you offer, the higher the chances of conversion. If you do not link to sources of information, readers can waste time looking for the information. However, if you include both external and internal links, they will have a great experience on your website and come back for more.
Focus on Your Target Audience
Search engines strive to provide users with the answers they are looking for every time. That means if you are providing a service, selling a product, or sharing blog posts, you should keep your audience in mind. If you want to stay on top of your game, you should research your audience thoroughly. Find out their search intent and look for the keywords they use. Once you know what they want, you can solve their problems by creating relevant content.
Regularly Update and Clean-Up Your Content
Even high-quality content becomes stale and outdated if not well-maintained. Besides, if you are using similar keywords, your content may overlap. Search engines love fresh and relevant content, which means you should clean-up your content to maintain a high-ranking position. Occasionally update your content to fit the current trends. You should also check for similar articles and merge them or delete the low performing posts. The regular maintenance will boost your website performance.
Search engines may be unpredictable, but one thing that remains constant is the need to provide the best search results. Therefore, if you are providing up-to-date, high-quality content and your websites loads fast, you are good to go.