SEO Services Dartford
If you're looking for SEO Services in Dartford we can help you!
Are you tiered of constantly hunting for work? Do you want to find a way that can bring you in a steady stream of clients all year round?
Are you looking for SEO services in Dartford?
If you’re a local business in Dartford and you’re looking to improve your flow of local leads SEO services could be a great option for you.
SEO can help your business generate a constant flow of leads year round, improving your cashflow and allowing you grow grow your business.
What is SEO/Search Engine Optimisation?
SEO or Search Engine Optimisation is one of the main pillars of digital marketing. SEO principles, when applied wisely, allow your content to be more discoverable by search engines such as Google, YouTube, or Yahoo. For example if your were to type SEO Dartford into Google, you would want the most relevant and useful information relating to that topic to come up in the search results!
SEO is not a definite discipline, but rather a field in continuous development. A professional SEO agency is so because it can always keep up with the many and sudden changes in the algorithm and study the new ways in which search engines rank each piece of content (or content audit).
The first step of SEO is keyword research, which can increase (or at least display) the relevance of a specific topic. Then, each blog post and website page is optimised to meet the ranking factors of a specific search engine. For example, link building, mobile-friendly pages, and social media buttons are some of the components of a website page that should not be overlooked.
By applying SEO tools wisely, an SEO company can help your website or pages rank in a local search engine, often through the use of a Nap Citation (Name, Address, and Phone Number). In turn, this translates to enhanced visibility, greater audience reach, and increased buyer trust, and enhanced website traffic.
SEO services include content creation, copywriting, editing, SEO strategy, images, and other types of media. When blended, all these aspects can encourage website crawling. Website crawling then leads to indexing, which can then help you rank on SERP (Search Engine Result Page), making your site more discoverable by users. The higher a website is ranked, the more relevant users and search engines will consider it. So you really should strive to get your business up on that first result page!
Executing Search Engine Optimisation
When you start looking into SEO services in Dartford, you need to be prepared to make small changes that have significant results. Each of those individual changes that you make in your SEO strategy may look small on their own.
Still, altogether, you can see one considerable impact on your website and the user experience. SEO helps users to find your website, but it will only happen if you have the right content and the right keywords.
Choosing SEO services in Dartford can help you to get it right the first time and help the search engines to make you more visible to your audience.
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Keyword research is one of the most essential elements of SEO.
Finding the right keywords will depend on your audience, and in the beginning, a lot of newbies to SEO make keyword mistakes. Instead of only doing keyword research once, you have to make sure that it’s an ongoing part of the process.
Keywords must be revisited regularly to ensure that your website is still in the search engine results pages.
If people are looking for your services, they need to be using the same keywords that you use. You can get SEO keywords with intense research – or by trusting the right agency for SEO services in Dartford to do it for you.
At the beginning of your SEO strategy planning, you should consider starting with five keywords as a jumping-off point.
You need to attract traffic and build your website rankings, and five keywords can help you to funnel that traffic to your website.
Much of your website traffic via local search engines and social media clicks will come from targeted keywords.
As your website traffic builds, you can then choose new sets of keywords based on intensive keyword research. With this approach, results won’t take so long to be seen.
How do I know my SEO is working?
The best indicator that your SEO campaign is working is that your website traffic numbers will increase massively.
The numbers from a direct search with the right keywords should push your website up the local search engine rankings. There are things that you can do to check that your strategy is working, even if you have invested in SEO services in Dartford.
You can look for a marked increase in organic traffic, and you can check how your top keywords rank. You can also monitor your conversions; you’ll have more of them; the better your SEO strategy is working!
To analyse the input of a business’s or marketing agencies SEO efforts, here are a few methods and SEO tools agencies use.
- Google Analytics – Reading the data recorded by Google can reveal the effectiveness of SEO practices. SEO agencies also purchase and design advanced in-house SEO tools to monitor the performance of a website and businesses’ online presence alongside Google analytics.
- Traffic – If there are a surge of customers since incorporating new SEO techniques to the site and beyond, this could be due to great SEO.
- Time spent on the website – If visitors are spending time on the site, and flicking through pages, it’s a sign the content, and user-friendliness adopted through SEO practices is working.
- Bounce rate – A low bounce rate indicates the site is relevant to the customers’ search. Also, that the page loads speedily, and the content is gripping but straightforward enough to keep the customer engaged. Another telltale sign the SEO is working.
- Conversions – Sign-ups and sales often reveal the effectiveness SEO has had on a website. It can demonstrate a website that’s easy to find, simple to use and understand. Plus that the call to action buttons are working and direct the customer towards the site’s intended purpose or subscribing or purchasing.
- Content audit – Enables business owners and SEO companies to analyse the performance and trends of the existing content.
It’s essential to note; Google can take days or months to crawl a website and check whether it complies with their algorithms and expectations of what constitutes as a successfully optimised site.
Moreover, Google changes its algorithms regularly. Thus SMEs and large businesses alike, tend to outsource their SEO to an agency. Who devotes its time to install the latest SEO techniques and monitors its progress.
To make sure your SEO is working tracking tools will allow you to see your target keywords once they’re in the top 100 of Googles search results. Using this page as an example we can put the keyword SEO Dartford into a tracking tool such as SEMrush and watch it slowly move up the pages.
It’s perfectly normal for your keywords to bounce up and down. They should stabilise more once you’re within the top 20.
What are the latest SEO techniques?
Increasing a business’s visibility online and maintaining a position on the first page of Google is challenging. Here are some of the latest SEO techniques;
- Mobile optimisation: Mobilegeddon, in 2015, enforced by Google, identified they would give preference and higher rankings to sites which are mobile optimised. As a result, Google crawls, indexes and ranks pages predominantly from a companies’ mobile site rather than the desktop version. A mobile-friendly site is a top priority for SEO to ensure a business’s website is adequately optimised.
- Source and re-optimise content: Searching for content using SEO tools and Google analytics enables SEO to identify content that could benefit from being re-optimised. To boost readers, reduce bounce rate and increase organic traffic. Solutions include keyword insertion, adding more content to a page, and updating tags.
- RankBrain: Google’s machine learning algorithm is advanced and It identifies people’s behaviour when they search online alongside the CTR (click-through rate). RankBrainenables SEO to optimise a company’s title tag and meta description, to motivate the intended audience to click and remain on the website.
How do I monitor SEO?
Following optimising a business’s online presence, it’s essential to monitor SEO to ensure it’s performing and striving towards meeting a company’s objectives. Monitoring allows you to discovers how to improve SEO for your business with tools such as Google Analytics.
With a wealth of detailed metrics, Google Analytics enables SEO experts to identify and interpret data to determine whether a website’s SEO is working. Some of the metrics scrutinised are; the bounce rate, pages most and least visited. Time spent on the site, the amount of traffic that has emerged organically, and the number of people using mobile devices.
The data is cross-referenced with SEO techniques which were used over the course of a client’s journey with SEO. To analyse what is working, and what needs altering and improving to enhance a business’s visibility online.
Does Google Analytics help SEO?
Google Analytics presents a website’s data. What company’s do with that data, determines whether or not Google Analytics helps a business’s SEO. Every time someone visiting the SEO Dartford page on this website we will be able to see exactly which page you entered on and also where you exitied!
An SEO team can read the data provided by Google Analytics. To determine what changes need to be incorporated on and off the website. To encourage; organic traffic, customers to remain on the site, and for Google to rank the website highly.
However, Google Analytics isn’t the only tool which assists successful SEO. RankBrain, content audits, and in-house SEO tools compile data to build a full report about a business’s online performance. Such as assessing outbound and incoming links to the site. Checking the social media pages are linked and up to date. Monitoring the speed of the site and sourcing NAP citations to identify whether a company is making use of all the available relevant locations online.
We the latest technology to assess a company’s online presence and provides tailored solutions to enhance a company’s visibility online.
How much does SEO cost?
SEO is a long-term strategy so therefore requires a consistent investment. SEO is done every single month until you have beaten your competitors in and around Dartford and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
How do you price SEO and what do I get for that price?
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you, is what kind of return on investment (ROI) will you be getting. We would only ever take on an SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
What kind of websites do you work on for SEO?
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a developer already we are happy to work alongside you developer throughout the SEO campaign.
What are the different SEO packages you offer?
We offer 4 different SEO packages; each package is designed to cater for different businesses with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you have got stiff competition or you just want to dominate as fast as possible this is the one for you.
How do I get the best SEO?
SEO will employ marketing tactics both on and off the website to bolster a business’s online presence and push them up the organic listings. Below touches on how SEO enables a company to achieve optimum SEO.
On-page SEO entails the following;
- Content Audit – Quality content, copy and article writing incorporated with relevant, researched LSI keywords enables Googles’ website crawlers to index the site effectively. Existing content, such as an old blog post, and landing page content, must be re-optimised regularly. To avoid Google rendering the site inactive, and lowering its ranking. The above mentioned is achieved with a content audit.
- Optimising the speed. For ease of navigation, quick loading pages are essential, to prevent a high bounce rate from visitors. A professional SEO company shall analyse the sites genetic makeup, content and media to decipher what needs enhancing and removing to boost the websites speed.
- Mobile Optimisation: Creating a mobile-friendly website, which is optimised for tablet, phone, and desktop, is essential for achieving the best SEO. Google encourages and rewards mobile-friendly sites with higher rankings.
Off-page SEO concerns marketing outside the company website, such as;
- NAP citation – Google business listings, online directories and any reference to a business’s NAP (name, address and phone number) should be the same across the internet. NAP citation is necessary for local search engines to index a company.
- Link building – Marketing agencies specialising in SEO practices, use link building to boost a company’s ranking on Google. Link building entails sourcing sites with a high DA (domain authority). Creating relevant content for the selected websites, with a link in the text to the clients’ web page.
Still, altogether, you can see one considerable impact on your website and the user experience. SEO helps users to find your website, but it will only happen if you have the right content and the right keywords.
Choosing SEO services in Dartford can help you to get it right the first time and help the search engines to make you more visible to your audience.
Build brand awareness, build Authority and Generate Leads
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What happens after you submit a contact form?
Step 1
We will arrange a quick discovery call to find out more about what you’re looking for.
Step 2
We will have a second call to understand your business goals and what you hope to achieve from your website.
Step 3
We send you a proposal and quote.
Step 4
If we’re both happy with everything we get going with the project!
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