By OLIVER ANDREWS
Factory Web Design – How To Build The Perfect Website For Your Manufacturing Business
You can achieve your factory web design goals when you focus on a few key areas and essential elements. The perfect website for your manufacturing business will help communicate to your customers and consumers in general what it is you do and the benefits of working with you.
There are a few questions you should be asking yourself and answering that will help guide you in completing this project properly. The following information will be your guide to understanding what you need to build the best possible website for your factory business.
What we will cover in this article
Why do You Need Web Design for Your Factory?
You may have noticed an increase in manufacturing demand due to the spread of COVID-19. Not only this, but more and more people are performing research and looking for solutions on the Internet versus going into stores or shops. The reality is that if you’re not online these days, you’re invisible. You need to be able to show people what you’re capable of in a clear and concise manner and include all the right details on your website that will be top-of-mind for your customers.
A website is where people come to gather information about a company or manufacturing business. It should answer the right questions and be easy to use and click around. It’s a way to start apart from your competitors and describe your mission and vision and the benefits of working with you. It’s also an opportunity to include and advertise your branding and help boost your reputation as a highly-regarded and professional company to work with.
What are the Must-Haves for Factory Websites?
You may be unsure of where to start when building your perfect website for your manufacturing business because you don’t know the must-haves that need to be included. For starters, a good user experience (UX) is a necessity. You want to avoid people coming to your website and getting frustrated because it’s not easy to use and leaving right away. It should be intuitive as you click around and fast-loading. It can be easy to make a factory website overly complicated. However, you need to focus your efforts on a clean and simple design. Include high-quality images that are clear and tell a story. Also, related to the design, your factory website needs to be responsive and mobile-friendly as many people perform research from their phones these days.
There should be clear call-to-actions that make it obvious what you want the person to do while on your site. Examples include: How do you want people to contact you? What info do you need before they contact you? You can also draw users in by including high-quality videos that show your factory’s processes and capabilities. Be transparent, as people will want to know everything about your processes. Add a blog that you update regularly to show your expertise. It needs to have good content writing that ranks well in the search engines and describes your products well and communicates what you’re capable of doing. Focus on having good search engine optimisation (SEO). If people are searching for your products or services then SEO is a great option for them finding you easily. Finally, if you sell directly to people then it needs to have eCommerce capabilities too.
Tell Us About Your Factory
Another important aspect of a factory website design and development that’s well done is to tell others about your factory in detail. One of the most essential details would be to tell people your operating hours. Be clear about if you offer 24/7 service at your factory and if the office closes at a different time. People will also want to know the turnaround time to expect. Let a user know how quickly you can manufacture a product or request. Set expectations right from the start by explaining your process and what people can expect when working with you. Include what makes you different from other factories and the type of machinery you’re using. Also, if you list out your staff and how many people work there then this will tell a person how large of a factory you’re running.
Highlight past projects and previous and current clients to tell users the experience your factory has. Including information about who you’ve worked with may entice them to hire you. Build as much trust with your visitors as possible by making it known what achievements you have to show for. Post your awards and certificates to prove your point. Show what you pride yourself on and how you keep your workers safe by writing out the safety measures you have in place.
A bonus to add to your factory website is if you’re environmentally friendly or give back to the community in some way. Give an example such as where your materials are sourced from or how you order and dispose of your machinery. These differentiators will only get more and more important over time.
Top Rules to Follow Designing a Factory Website
There are a few top rules you should follow when you’re designing a factory website. You can build the perfect site for your manufacturing business by following these guidelines. For instance, focus on not over-complicating it, or your visitors will leave and may not return. Always design and build with the rule of thumb that more is less. Remember, they can always contact you for further information and details. Use the white space so your website is well-balanced and not distracting and it doesn’t look unfinished. It may help to include large and high-quality images where appropriate to help draw people in and keep their attention.
You can achieve better clarity and SEO by splitting up your products and services on their own pages. You may overwhelm a visitor if you try to cram too much information and insights into one area. Ensure funnel and drop-downs make sense so your site is easy to navigate, depending on what types of services the user is searching for.
You can achieve the results you desire through the content you include on your website and pages. Create content that speaks to your visitors and helps them solve their problems quickly and efficiently. Keep in mind that the customer mostly cares about what you can do for them. Avoid writing content that’s all about you and how wonderful you are because it will turn people off. Instead, have reviews included on your website and let other customers do the talking for you.
What is the Best Tool to Design A Factory Website?
You have options when it comes to deciding on the best tool to design a factory website. There are many choices out there so it can be overwhelming. However, there are a few basic rules and guidelines you should follow to help you narrow it down. For instance, the platform you choose needs to be flexible. What this means is that it needs to be able to grow and adapt with your company/industry and to your needs. Although you’re building a website for your factory now, you’re going to be always updating and reworking it based on what’s happening in the real world and what other benefits you’re offering or changes that are happening within your company walls.
It must be SEO friendly so that you rank higher in search engines such as Google and people can find you. You want to show up first when someone is searching for answers and solutions that your factory can provide and meet. A tool like WordPress would be the best option if you need flexibility and a platform that’s intuitive and easy-to-use and easy to navigate. However, if you wanted an eCommerce solution then you could use WooCommerce, for example. Avoid platforms like Wix, GoDaddy, and Squarespace that might not be ideal for your needs and situation due to them not being flexible enough.
What are the 4 Stages of Web Design?
Knowing and understanding the four stages of web design will help you build the perfect website for your manufacturing business. Having this basic knowledge will help you get started on the right path. A good place to start is to sit down with your team and identify and write down your goals for your factory business. Know what you want to achieve and how you want the final design and layout to look like and what you want your visitors to do on it. Your next step is to create a plan for how you’ll meet your objectives and ensure the perfect website for your industrial and manufacturing business. It needs to include details such as your sitemap, wireframe, and marketing plan for rolling it out.
The third stage of web design is taking all your requirements and actually building the site. You need designers on your team who can execute your plan and make sure that your goals are met. Finally, one of the most critical stages of web design is to test the site and make certain it works as you intended. It’s a good time to work out and through any glitches and make changes that will impact the way a visitor uses your website. You need to ensure it’s free from any errors such as mistakes with your spelling or within the content and information you’re sharing. You’ll regret it if you have an incorrect contact email address or phone number included on your website, for example.
How Much Should A Factory Business Website Cost?
If you’re going to do it then be willing to do it right. To get a website that will truly drive your business forward you need to be prepared to invest good money. The truth is that if you go cheap when building out your website you may get poor results that you’re unhappy and unsatisfied with at the end of the day. In general, you should expect a starting price of £1000 for a bog-standard website. The maximum price depends on the size of your factory and what you want to offer so it could be £10,000 or more. Remember to budget for your website when you’re forecasting so you have the funds ready to go. Check out my guide on how to get the best web design for your small business.
Go back to the fundamentals to help you decide what you’ll need and how much you want to spend. Ask yourself, what are your goals, and do you also need search engine optimisation (SEO)? You may also require and desire to use other forms of digital marketing, such as social media marketing, Google ads, and Facebook ads. Some websites need eCommerce functionality while others won’t so it may be an area where you can save some money if you don’t. You also want your images to be high-quality and attractive and not look silly or fake. Therefore, consider if you want to write in a line item for professional photography or to hire a professional videographer in your website building budget.
There’s no better time than now to get started with your factory web design project and begin building the perfect website for your manufacturing business. The spread of COVID-19 is bringing many activities and businesses online and you need to be there to answer the call of your users and customers. You can follow and use this guide to help you achieve your desired results and ensure that your website is not only attractive and easy to use but helps drive more business and profits to your factory. It’s a chance to start apart from your competitors and make sure that you pop up first when people are searching for answers and solutions online.
There’s a process and best practises that you need to follow and put in place if you’re going to succeed in this area. This comprehensive list of ideas and tips will help ensure that you can create and develop an outstanding and remarkable website for your manufacturing business that includes all the relevant and most important details about your business and what you do. The correct design and functionality will draw people to your website and ensure that they stick around and don’t become quickly frustrated and want to leave and take their business elsewhere.
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