Keyword Research Services
Are you wondering whether you need keyword research services from our professionals? Could you take on the task of search engine optimisation (SEO) yourself? Let OA Design Services help.
What is Keyword Research?
Keyword research services are a crucial first step to creating a successful SEO and Pay-Per-Click (PPC) campaign. Keyword research is the process of finding and using the right search term, page title, and phrase for your business, and understanding how to use these to rank higher on Google. It is foundational in digital marketing and should be a priority.
An excellent starting point for any marketing campaign, keyword research combined with the right SEO strategy will help you top rankings and attract far more potential clients to your website.
Why is Keyword Research Important?
Keyword research is the magic in your digital marketing campaigns.
- Knowing your keywords helps you identify your target audience and how to attract them to your page.
- Keyword research gives you essential information, including your rank for a specific phrase, words that easily attain a high ranking, and your competitors’ most used terms.
- Identifying relevant keywords to use in web pages and blogs can drive traffic to your site and increase your Google rating.
The wrong keywords negatively impact your traffic and marketing campaigns, no matter how powerful they appear. Proper SEO keyword research connects our team with your brand so that you can be more visible to your audience.
How Do I Do SEO Keyword Research?
Attracting organic traffic is easy when you provide an excellent browsing experience and rank higher on Google. It is important to start your keyword research with the right tools and mindset.
Our keyword research tips for your search strategy include goals, analysis, rival keywords, organising, and matching site content.
Define Your Goals
As keyword analysis begins, hundreds of potential phrases and words will enter your content strategy. A crucial part of learning how to do SEO keyword research is knowing which words to leave out of your marketing campaigns.
The easiest way to define your search term goals is to select a business niche. Think about a memorable phrase or page title and about the words you want your target audience to associate with your business. Which keywords describe your business well?
Create a Keyword Research Table
As you work on keyword analysis, it is essential to have a table where you will organise your page title options, plan your content keyword strategy, and track performance. Keyword research tools include Google Keyword Planner, SEMRush, and Ahrefs, which typically give you:
- Search volume information (how many searches a specific phrase has monthly)
- Keyword difficulty
- Relevance to your business
Check Your Competition’s Keywords
While you shouldn’t copy a competitors’ keyword strategy, looking at which phrases or words send traffic to their websites is a viable way to compile your own list.
If your rivals have been in the industry longer than you, they have capitalised on more opportunities. Our SEO team can show you the top-ranking keywords for any domain. We are also happy to discuss these keywords and help you create an effective way to use them to your advantage.
Our keyword research services can then enable you to expand your horizons and outrank those competitors.
Sort the Information
You should now have a long list of search terms you want to use for your website content. Sort out the phrase table, search queries, and data to determine where you would like to focus your efforts.
Before you start with content strategies, think about the trends. If you don’t have a tool in place to track traffic, search volume, CPC, and keyword performance, Google Trends is worth a look.
Match Content to Rank Higher
Finally, decide which terms to use for your site content so that people can find you more easily on their search feed.
Can You Do SEO Yourself?
Some live by the motto that if you want something done right, you should do it yourself. Does the same rule apply to SEO? Yes, you can optimise your website for a search engine ranking yourself.
The caveat is that you need search engine optimisation basics (or some help from our professionals). For example, you need answers about which SEO strategies attract organic traffic and how to create the right SEO page title.
Before you build an SEO strategy, ask yourself these questions:
- Do you have the time to research data and conduct a competitor analysis?
- Do you have the energy to learn about keyword tracking, traffic, and conversions?
- Are you familiar with the nuances that drive your search engine results?
- Can you afford the time to implement keyword research strategies?
Most businesses choose to pay reputable SEO agencies like ours to take care of these aspects, even if in part. SEO is crucial in a digital world, so if you don’t have the time or expertise for research keyword endeavours, content marketing, or competition analysis, it might be best to let our professional SEO team handle the details.
Here is our keyword research process in six easy steps
SEO Keyword Research Services
Understand the Business
Every organisation is different. Our SEO agency devotes ample time to understanding our clients’ needs, their industry or niche, and which strategies might help their products or services rank higher on search engines.
Ensure The Keywords Have the Right Search Intent
Search intent refers to the reasons behind people’s online questions. It gives you insight into the content your audience needs. Our keyword research service takes search intent seriously since it affects how we develop website content ideas, page title options, and marketing strategies.
Identify Seed Keywords
We take a custom approach by identifying the right seed keywords. It also involves determining the keyword funnel and exploring keyword competition. Once we set a keyword selection, we create a list of keywords, phrases, terms, and ideas to brainstorm and test.
Create Keyword Groups
A well-organised keyword group contributes to a powerful SEO score. It also helps you write high-quality content. Our marketing agency is adept at creating keyword groups and mapping them to the right pages to attract more traffic.
Analyse Your Competition
SEO success needs consideration of your competitors’ keywords. Our keyword research (SEO) company thoroughly analyses your competitors to determine which keywords to target within your specific strategies.
Research and Create a Content Plan
The final point in our keyword research step-by-step is finding unique, educational, and high-quality content is the foundation of SEO. We research and creating a content plan to score the best rankings. Our SEO agency has ample experience and the right skills to create powerful, action-driven copy. Let us help you take the lead in your industry SEO.
What Is The Best Keyword Research Tool?
The right tools can help immensely with keyword research projects. Here are some of the best free and paid options to search for terms, determine keyword visibility, and boost your SEO strategy:
Best Free Keyword Research Tools
- Keyword Generator
- Keyword Surfer
- Google Search Console
- Answer the Public
- Bulk Keyword Generator
Best Paid Keyword Research Tools
- Ahrefs Keywords Explorer
- Moz Keyword Explorer
Why pay for research tools?
- It helps you find trending search terms before your competition.
- It aids in the discovery of profitable keywords that turn website visitors into paid customers.
- It allows you to track keyword popularity by location.
- It lets you scout information across more competitors at once.
- It provides monthly search reports.
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Keyword grouping is the process of building categories of related words and phrases. You can use these groups to optimise content for multiple search terms for your website pages or posts.
Keyword mapping is assigning keywords to specific pages on your site based on your SEO keyword research. You can make specific on-page and off-page SEO recommendations to make your pages more attractive or relevant.
Search intent describes the purpose of online inquiries (why people conduct a specific search).
These people want more about a specific topic or answers to a specific question.
These people want to visit a specific website and have exact products or services in mind.
When people search for something to purchase online, it falls under transactional intent.
People with commercial intent want to explore the options. They will probably buy something online but need more time, information, or persuasion.
Why Is Intent so Important?
SEO’s goal is to satisfy informational, navigational, transactional, and commercial search intent. If you know what people want out of their searches, your SEO search strategy will inform your marketing approach.
You need insight into your website and data to make informed decisions about your SEO strategy—keyword tracking provides this information. Keywords tell you when to bolster your site’s visibility and what will benefit future SEO strategies.
Our SEO keyword research services revolve around keyword tracking and optimisation opportunities. The outcome is enhancing your website’s visibility and increasing search engines’ rankings.
Moz, SEMRush, and Google Analytics are a few examples of helpful keyword research and tracking devices.
OA Design Services: Expert SEO Services
Our experience is invaluable in helping you target keywords for your SEO campaign, whether that’s keyword research, website pages, or rival search terms. Whatever your goal, our team can handle it. Contact our professionals when you want to attract traffic, convert visitors into paid customers, or create more engaging content.