SEO Services Canterbury
If you're looking grow your business with search engine optimisation (SEO) Services in Canterbury we're here to help!
If you type in the services you offer into Google and you don’t come up, you are missing out on lots of potential business! Every day your clients are searching for your services in Canterbury online and if you’re not visible their custom will be going to your competitors!
Are you looking for SEO services in Canterbury?
If you’re a business based in Canterbury and you’re trying to target other local businesses also based in Canterbury, or surrounding areas then SEO Canterbury is something that could be a good option for you. We offer local SEO packages UK, Canterbury.
With SEO Services in Canterbury Kent, you can target specific local areas in order to get your services seen by the right people.
What is SEO, and how can it help your business?
SEO, or Search Engine Optimisation, is the practice of optimising content to be more easily discoverable by search engine’s crawlers. These are software that searches each website and page on the internet – as far as they are discoverable. Once the crawlers have looked at the site and identified its relevance, the search engine will index the site and rank it on SERP (Search Engine Result Page).
The higher up your page or website is for each keyword used, the more likely your site will be to be discoverable by users, potential clients, and search engines. Unfortunately, while SEO principles remain similar, the way they are applied often depend on the changing algorithm search engines such as Google.
Therefore, employing the professional SEO services of an SEO agency can help your business under many aspects.
Curing aspects like link building strategies, keyword research, copywriting, content creation, social profile building, blog post writing, mobile-friendly design, and nap citation, a professional SEO company will look after all the ranking factors needed to make your site more visible. In turn, this will help your site to rank on a local search engine.
As your website appears among the first results for a specific keyword in your area, you will notice increased website traffic, enhanced visibility, and more direct customer reach. If you have decided to offer your services online, this can easily translate into a rapid increase in online sales. However, if you wish to direct your buyers toward a physical shop or store, having a newsletter in place can help you improve your consumers’ engagement.
What is a Strong SEO Strategy?
A strong SEO strategy with the right SEO services in Canterbury is essential for your businesses website.
Link building, social media and content creation are all going to help to create a more substantial reputation for your website online. Aligning your branding to your SEO search marketing strategy will help to give it a boost as well as boosting the rankings on your website.
The end result will be that you will generate more sales over time. It would help if you considered working with an SEO agency that will bring your strategies to life, and execute a strong SEO campaign on your behalf.
What Is An Search Engine Optimisation (SEO) Service Provider?
An SEO service provider offers professional SEO services to increase the number of visitors to your website.
They work on ensuring that your brand is visible on local search engines and that you place high in search engine results pages (SERP’s). Businesses who are visible on social media and have a mobile-friendly website are those that will get better results.
The right SEO services in Sevenoaks can help you to do just this; improve and explore better ways to improve your organic search engine results.
How Do I Optimise Keywords For SEO Canterbury?
When it comes to keywords for your SEO, you have to tweak the keywords regularly, otherwise, things can start to not work as efficiently. When you start to evaluate and optimise your list of keywords and do so regularly, your content is much more likely to end high up in any search engine rankings. However, optimising keywords isn’t something that is always straightforward. Search engine algorithms can be more and more sophisticated and what you have been doing can become less and less effective.
To start off with, you should look to map your keywords to the journey of buying, or a Canterbury SEO agency could do that for you. Not all of your potential customers will know what they want or what product they are looking for. Therefore, the keywords that you use need to be targeting are ones that have the right intent and match with the content that is already on your website.
SEO is largely about content marketing, it’s about delivering the right content to the right people.
Some of the top things that you can do to optimise keywords are:
- Start to prioritise what you do, and start to and categorise keywords by dividing your web pages into groups based, relating to theme or topic, as well as conversion rate.
- Aligning your groups of pages with targeted keywords or phrases, alongside search volume can be a good place to start. Matching up your keywords with existing web pages helps, or you could look to create some new pages for your site.
- Make sure that you create a list of some long-tail phrase variations that are based on your most popular keywords. Including some braided keywords can be a good idea too.
- It is important to gather some keywords with geo-modifiers in there too.
- Look to do a competitor analysis to be able to discover some keywords that you might have not thought to use before.
What Is The Ideal Keyword Density For SEO?
A lot of experts in SEO have found that the ideal keyword density for SEO is 1-2%, but what does this mean? It means that any target keywords will appear around one or two times for every one-hundred words. With this kind of rate, the keyword will appear with enough density that it will show to search engines what your web page is about, but it won’t end up with any keyword stuffing. Another good way to work out the ideal keyword density is to take look at your competitors who are already on page 1 for your target keywords. Take a look at how many times they are repeating certain keywords. Ideally, you want to be aiming to have a similar amount on your page.
Which Keywords Are Best To Target In SEO?
To start off with, it is important to note that there are not any ‘best’ SEO keywords to use necessarily. The ones that will be best for you are going to be the ones that are searched a lot by your target or ideal customer. When you think about that, then it is up to you to be able to create an SEO and keyword strategy that is going to help you to rank with your pages, and then drive traffic to your website as a result. Some of the best SEO keyword examples for your strategy need to think about relevance, as well as authority, but also volume. For example, you might have landed on this page because you typed in ‘Canterbury SEO’ or ‘SEO Canterbury’. Both these terms suggest you’re likely looking for SEO services in Canterbury.
The keywords that you will want to use will be able to compete reasonably with your competitors, as well as your ability to be able to produce some content that can exceed in quality against what is currently ranking, so some keyword research is key. One of the most important factors to take into account when finding the best keywords is search intent. Try and get into the mind of the searcher and what the different reasons could be that they’re searching that term. You don’t want to target keywords that have much different intent because that means a lot of the traffic you receive from that keyword will be the wrong type of traffic. The more specific keywords often have lower search volume but do result in a higher conversion rate. The higher search volume keywords could be because they’re too broad and therefore resulting in a lower conversion rate.
What Is Meta Keywords Example?
Meta keywords are a kind of meta tag that is in the HTML code of any webpage. These meta keywords will describe the content in a clear and concise manner, and therefore are a clear indication of what the website is about, for a reader, and importantly, a search engine. Meta keywords are written in lower case and are separated with a comma.
No matter whether you create and arrange your meta keywords using software or from doing it yourself, one of the most important things that you need to do is making sure that these keywords have relevance to the page they are being created for. As a general rule for SEO principles, it is best practice to not have more than ten meta keywords on each page. In the case of meta keywords, less is definitely more. The main keyword that you’re using for the page should be the main focus. Using synonyms and using long-tail keywords is something that is important to consider, but is more advisable to use them in the copy where they will be visible to users and they can concentrate more on the content.
How Do I Write A Meta Tag For SEO?
If you want to write the best meta tags for SEO, then you need to make them unique. You should also make sure that they aren’t too short and brief, but equally, not too long. Part of the meta tag should include keyword phrases for each page that you’re writing a tag for, but don’t just stuff in a lot of keywords. Although it is something that search engines look for when website crawling, you should still be writing it for people to understand.
Having poorly written meta descriptions, or not having them at all, can result in a page not being seen in search results, which is going to be bad news for many business owners in Canterbury who have an aim of getting visitors to their site rather than a competitor. To write the best meta tag for SEO, it is also advised to include some unique selling points in your tag, as well as some psychological triggers like ‘learn,’ ‘save,’ or ‘discover.’ It is also a good idea to think about where you put your keywords. You don’t want to just stuff them in; it is all about getting them in the right place. The best place is at the beginning of the description, or in the first half of the description. People scan these generally and don’t read every word. So you don’t want them to be hidden in a lot of words or put too close to the end of the description.
Having Effective Website Navigation For SEO
Your Canterbury-based business needs to have more than responsive web design to be effective; it needs better site navigation. Users need to have the best experience when they visit your website. Your website design is key to converting the traffic you’re getting from SEO.
If you have visitors that try to find a specific blog post on your website, your site navigation menu is going to be a vital piece of the puzzle. Visitors need to be able to find what they need from your website pretty quickly, whether that’s content or products for purchase. The way that people engage with your website will be picked up by the Google algorithm.
With excellent navigation, you can encourage happier visitors and more web traffic as a result. This then leads to low conversions and a higher ranking on the Google search engine results.
Monthly/Quarterly SEO Reporting
Investing in SEO services in Canterbury means getting the best from your SEO strategy, to understand if you’re getting the best from your SEO campaign monthly and quarterly reporting is essential.
An SEO team needs to communicate effectively, and monthly and quarterly reporting allows this. Monthly reporting can help you to pinpoint where the areas of concern are with your SEO.
Reporting can also help you to share your SEO metrics, and this is vital to ensuring that your SEO strategy is working correctly. Given that your SEO services in Canterbury will be working together to optimise your content, regular SEO reporting will help this to move forward smoothly.
Quarterly reports help your SEO experts to compare one quarter to the next. They also show you that everything they are doing is worthing and not using any ‘black hat’ tactics.
What Is An SEO Technical Audit?
A big part of your Canterbury SEO strategy is in technical SEO, which will determine what needs to be done to improve your website SEO and subsequently its search traffic. A technical audit would consist of checking stuff like your sites hosting, site speed, indexing, keywords, site content, and backlinks.
It can also fix any implementation problems with your website, as technical audits uncover technical issues. The last thing that you need is for your business website to decrease traffic from organic search, and a technical audit can prevent this from happening.
What Is Keyword Research?
When people go online and look for a product or service, they type in the words that will match what they are looking for. It’s in the best interest of your business in Canterbury to conduct keyword research to ensure that the actual search terms that people employ to find their products match.
Each keyword will have a rough estimate of the search volume. During keyword research, you would need to determine if a keyword has enough search volume to warrant targeting it. Or on the other hand, you would need to decide if the keyword has so much search volume that its too competitive.
You can achieve better rankings with keyword research, and you can then gain further insight into the motivations of your consumers. This offers you the chance for a better-informed digital marketing strategy.
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SEO is a long-term strategy so therefore requires consistent investment. SEO is done every single month until you have beaten your competitors and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you is what kind of return on investment (ROI) will you be getting. We would only ever take on a Canterbury SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a website designer or developer already we are happy to work alongside you developer throughout the SEO campaign. We also offer other digital services such as web design if required.
We offer 4 different Canterbury SEO packages; each package is designed to cater for different businesses with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses in Canterbury
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium-sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you have got stiff competition in and around Canterbury or you just want to dominate as fast as possible this is the one for you.
Want to know how we can help you? Get in touch today!
helping your business grow
If you’re an ambitious company and you want to take your business to the next level and beyond SEO Canterbury could be a great solution for you.
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We are always upfront with what we’re doing, we won’t make fake promises instead we will give you realistic expectations.
We will always be on hand and contactable to help you with any questions or problems you have.
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