SEO Services Crawley
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Search Engine Optimisation (SEO) Company In Crawley
Search engine optimisation can pose challenges to businesses of any size.
Building a website and an online presence that pushes users in your direction can feel like a monumental task, leaving many people to rely on an SEO company in Crawley or the surrounding area to help with this.
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What Exactly Is SEO And What Impact Can It Have On Your Business?
If you’ve not heard of SEO before or have but steered clear from it due to a lack of understanding, then it’s certainly a great time to be embracing it as a business. It’s something that’s certainly relevant now more than ever, and it can help to achieve more growth and success for your business not just on a local or national level but on a global scale.
What Is SEO?
SEO stands for search engine optimisation, and it’s a process of optimising your website in order to rank higher on the search engines and to boost traffic to your website. Google has rules and ways of accessing content online to see what’s the most influential and which ones provide high-quality when it comes to customer experience.
How Can It Benefit Your Business in Crawley?
Businesses can benefit from SEO in a number of ways. Not only does SEO do well for ranking your content, but it can help to improve it so more people will see it. It can boost the user experience that your viewers have when they come onto the site, whether it’s for the first time or they’re a customer. It can be a long-term strategy to help build traffic but also to help convert leads into customers or clients.
Tips For Improving Your Search Engine Optimisation
Seeking the help of professionals to make your SEO improvement is certainly beneficial, but providing great content is essential. Create long-form content, do keyword research, promote your content, and be consistent with always improving elements of your website to make it better.
How Important Is SEO Services in Crawley?
Whether you are a large business or a small business, you need to invest in SEO services in Crawley. We are moving towards being more and more online with our spending – and so is your audience.
People shop online via tablets, computers and smartphones: wherever your audience is, they can search for businesses like yours. Without SEO, you do not have the visibility that you need to be relevant.
Professional SEO services can give you the support with keyword research and content creation that you need. With the correct SEO principles in place, you will be seen on search engines besides Google, too.
How Often Does SEO Need To Be Done?
SEO is a long-term strategy and takes time. This means that it needs to be done every month and consistently. Generally, for most SEO agencies, month one is the on-page SEO. On-page SEO is everything on your website such as the content, structure, speed etc. Once the on-page side of things is complete the off-page SEO will begin.
Off-page SEO is building a set number of backlinks every single month. This is what will be done every month until you reach your target. Once you have reached your SEO goals you will need to decide if you want to carry on with maintaining your SEO or not. By this, I mean continuing with link building every month and keeping your content fresh. The reason you may want to consider continuing with SEO Crawley is because your competitors will most likely want their spots back! To stay ahead of them its always good to keep consistent with your SEO. Just like this page, it ranks for ‘SEO Crawley’. The number 1 SEO agency will likely want to stay at number 1 and to do so must continuously improve to stay ahead of everyone else.
SEO and web design are continually changing, and you must keep up! If there are billions of people online, you need to reach as many as possible to scale your business.
Your business needs to adapt to more than Google and the best SEO services in Crawley will make sure that happens. SEO isn’t something that is done just once; it’s constant.
Are Keywords Important for SEO?
Without keywords and keyword research, you won’t know what your audience wants.
The keywords that you choose are based on careful research that will help you to meet the needs of your audience – and they will help you to aim your content correctly. In fact, keywords are important for all forms of digital marketing such as Google ads, social media ads like Facebook or instagram and not just SEO.
Search engines such as Google and Bing will use website crawling to ensure that your website isn’t stuffed with too many keywords, and it will look for the right ones to help you with your brand visibility.
Keywords are just one of many ranking factors that will help your businesses website to thrive, so you must consider them carefully in your content creation.
Why does SEO take so long?
SEO is not a quick fix for your business in Crawley. It takes time for your SEO tools to work, though if you are using a Crawley SEO agency, you won’t have to worry about that!
Researching your industry and your market takes time, and that’s before you even invest in SEO services in Crawley.
Google needs time to give your website the correct authority, and it will take time for your content to reach your audience. As with any marketing strategy, it takes time to get the results that you are looking for.
The services that you invest in will boost your social media rankings and your website – you just have to give it time.
Is Blogging Good For SEO Crawley?
One of the best SEO tools that you can utilise is blogging. Not only does it build up your ranking factors, but it also offers high-quality content for your audience. The more your target audience can find you online, the more traffic your website gets.
Blogging gives your website the chance to rely on fresh content creation to make you more visible. With excellently targeted content, you can keep people on your website for longer, and you can take advantage of internal link building, too.
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SEO is a long-term strategy so therefore requires consistent investment. SEO is done every single month until you have beaten your competitors and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you is what kind of return on investment (ROI) will you be getting? We would only ever take on an SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a developer already we are happy to work alongside you developer throughout the SEO campaign.
We offer 4 different SEO packages; each package is designed to cater for different businesses in and around Crawley, West-Sussex with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses in and around Crawley
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium-sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you’re a business in Crawley, West-Sussex and have got stiff competition or you just want to dominate as fast as possible this is the one for you.