SEO Services in Croydon
Are you looking for a company to help you with SEO in Croydon? We can Help!
Have you got a website but it isn’t getting found when people are searching for your services on Google?
Are you looking for SEO services in Croydon?
If you’re a local business people looking for your search will often type in the the services they need followed by the name of the area the live in. For example they might type in SEO Croydon, electrician Croydon or law firm Croydon.
This kind of search implies that they need this service, in that area and are therefore looking to buy or go ahead with the work!
Every day people are searching for terms just like them for your services and because you’re not coming up in the search results they’re not finding your business!
A quick guide to SEO and how it can help your business
The process of search engine optimisation, or SEO, is all about putting your site in front of the right customers at the right time. Taking on professional SEO services has the power to boost the number and quality of leads coming into your business – and it’s all about making sure you have the most relevant content that will be indexed well when search engines do their website crawling.
The right SEO optimised website can:
- Draw more enquiries from potential customers
- Make your content easier to find
- Give you a competitive advantage but having customers see your content and services over those of your rivals
Getting SEO Right
The practice of seo has evolved a lot over recent years as search algorithms have changed. It is now all about link building, content creation and the relevance of what you have to offer. Site text must be written naturally to help answer questions by voice search and your copywriting must include careful keyword research as well as making the most of other relevant factors like your social media channels, blog posts and things such as Google Maps that act as a local search engine if you have a physical retail presence. The basics include well written, relevant copy, targeted backlinks and an easy to navigate website. Get these basics right and in return your website will have enhanced visibility to potential customers and be well positioned to convert enquiries into sales. This can make a huge difference to the success and profitability of your business and take your operations to the next level.
Utilising Local SEO To Grow Your Business
When you think of search engine optimisation you might often think globally! However there is so much opportunity to target potential clients who are right on your doorstep! Local SEO can be extremely profitable for your business and if you do decide at a later date that you want to target a larger area thats not a problem.
To make sure you are getting the best out of local SEO be sure all of your contact details are up to date so search engines like Google and Bing can verify your businesses identity, giving you the best chance of staying high on your local areas search results.
Try to get listings and reviews on local directories such as Yelp, Yell or paid sites like CheckaTrade. If there are local businesses within the same or similar niches share each others content and links to help each other grow! Lastly make sure you have all of your social media pages set up and linking to your website.
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Many website owners make the mistake of neglecting other websites as they do their keyword research. SEO is competitive, though, and this means that you have to have a strong understanding of what your competitors are doing if you’re going to be successful. Keywords play a heavy role in this.
If you avoid the keywords your competitors are using, it will be very difficult for you to take their searches away from them. Google’s keyword research tool tells you how many people search for a keyword, while also providing you with a competitivity score to give you an idea of how challenging it will be to rank for the keywords you’re researching. Competitive keywords will be harder to overcome, but will often provide more organic website visits.
Updating your website can help with SEO, but you need to be adding and changing the right content for this to work. For example, there wouldn’t be much point in changing an image without adding an appropriate alt-tag, as Google won’t be able to see the picture itself.
Instead, adding a blog post alongside the new image would be a much better idea, giving search engines plenty of content to draw relevant keywords from. Updating your website regularly is one of the key SEO principles that business owners try to follow.
There are many ranking factors that go into dictating the position of your website in Google searches, but only Google knows exactly what you should be doing.
Website speed and performance appears to be a significant factor, and the way that your site’s headers and content are structured can also have an impact.
The biggest influencing factor on your Google ranking will usually be the content you have on your site, though.
You can find countless websites and application platforms around the web that bill themselves as SEO tools. Each of these tools will perform a different job, and you can often find cross-over between the SEO tools that you use. Our SEO Company in Croydon can help you to get started with tools like this.
- GTMetrix/Lighthouse: GTMetrix and Lighthouse are designed to give you a deep insight into the performance of your site, providing you with an idea of which improvements to make.
- SEObility/Moz: SEO site scanners like SEObility can a content audit and page structure test to make sure that Google knows how to read your website.
- Google Search Console: Google Search Console is designed to provide you with analytical information about your website, along with providing a place to submit XML Sitemaps.
- Google My Business: Local search engine optimisation is made much easier when you have an account with Google My Business.
This only represents a handful of the available SEO tools on the market. If you’d like to explore this topic further, feel free to get in touch with our team to use our professional SEO services.
In short, the answer to this question is both yes and no.
You can’t pay Google to put you at the top of their organic searches, but you can certainly pay for PPC adverts that will do a similar job.
If you’d prefer to see your website in natural positions, working with an SEO Company in Croydon or your surrounding area would make it much easier to achieve your goals.
SEO is a long-term strategy so therefore requires a consistent investment. SEO is done every single month until you have beaten your competitors and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you, is what kind of return on investment (ROI) will you be getting. We would only ever take on an SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a developer already we are happy to work alongside you developer throughout the SEO campaign.
We offer 4 different SEO packages; each package is designed to cater for different businesses with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you have got stiff competition or you just want to dominate as fast as possible this is the one for you.
Rise to the top
Local SEO will be a great way to increase you businesses sales. SEO can provide a steady flow of income all year round!
Return on investment
Before starting a campaign we will show you what kind of ROI you should be expecting. We will only go ahead with the camping if you can get a large return on investment.
don't fear Google updates
We will only use the best practices as seen by Google. This will mean that you won’t have to worry about Google updates and you will therefore stay above your competitors for longer, resulting in a better ROI overtime!