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SEO services in Essex
If you are attempting to beat the competition or grow your business, an SEO Essex service will be the answer.
Using search engine optimisation (SEO), you can make sure that your business will rank online. Traffic levels to your website will increase and lead to higher conversion rates for your company.
Table of Contents
Why should I pay someone to do my SEO?
It can be tempting to consider completing SEO yourself. However, this is could be a mistake. There are a few reasons for this.
First, you will have other responsibilities when you are managing your business. You need to make sure that you are not distracted by something that is going to take up a massive level of time. It’s important to note that for large and small companies SEO is going to be an ongoing issue. You can’t optimise your site once and hope for the best. You should always be making improvements and keeping track of changes in marketing. That’s why an SEO Essex solution from a professional agency is always going to be the right choice.
On-Page SEO: How to let Google know what your page is about
Getting SEO right will always depend on your on-page SEO tactics and techniques. This is how Google decides how to index your site. It determines keywords or subjects your business website should rank for. Using on-page SEO the right way, you can present your website as a quality resource.
First, you need to get the structure right. A user should never be more than three clicks away from a page that they are looking for. Data levels can impact site speed and this is another key factor. Hosting your site will increase your site speed and ensure it loads in seconds. Keywords should be part of your site but they need to fit naturally. If they stick out like a sore thumb, they’ll hurt your ranking.
A professional SEO Essex service will be able to take things further with sitemaps as well as robots.txt. Sitemaps let search engines know that your website is accessible and can be crawled. It improves the efficiency of this process. A robots.txt file will tell web robots which pages they should crawl and which to exclude. Google’s search engine bot has a “crawl budget.’ So, if you have a lot of pages and it takes too long to crawl, it will hurt your ranking.
You should optimise your site for as many mobile devices as possible. It needs to be readable on all devices as this is where the majority of your traffic will be coming from these days. Research shows that traffic from mobile devices overtakes desktop usage.
Local SEO. SEO for local businesses
If you’re running a local service business in Essex, then you’ll need to attract a local audience. Local SEO will be key here and this is completely different from a typical SEO campaign. You still need to ensure that you optimise your site the right way. For instance, you could add a Google Map to show users exactly where your business is. You might also want to add content that is relevant to your local audience with regional keywords. But, the key way to ensure that you rank locally is using Google My Business. With Google My Business, you can put your Essex company on the map.
Users will discover your website when they search for your service nearby. The information must be accurate and you can add photos and videos. This improves the quality of your listing and gives Google a reason to rank you higher. Reviews are also important. If you have a high number of positive reviews, you are more likely to be higher up in the local SERPs. Often, you can gain reviews for your business simply by asking. ‘Google Place IDs’ can be used to provide customers with a direct link to a page they can leave a review.
The location should be referenced on key parts of your site. This includes:
- Title tag
- Meta descriptions
It can be worth adding the location to the URL when relevant too.
You also need to submit your site to local high-quality directories. Google indexes directory entries. If a directory is reputable, your site could appear in the top five results.
Backlinks to local sites will be useful. Google views these as votes for your website. Business pages with higher numbers of local backlinks will be rewarded.
Of course, content is still king with local SEO. You need to create content that is compelling and useful to your local audience. Content like this should be keyword rich and provide in-depth information. It should reference the geographical location directly.
How can I get traffic from another country? International SEO
Are you interested in attracting an international audience to your Essex business? Focus on building backlinks to websites that rank high in searches for key regions. There are lots of ways to gain backlinks. You can present your business as a thought leader by answering queries on Quora. Or, you can look for opportunities for sponsored promotional content. You should also explore web hosting. This will guarantee that your business website is fast to load for your international users, rather than just your local audience.
In terms of the content of international SEO, it’s worth exploring Google trends. Here, you can explore topics users in a region are interested in. You can create content around these trends or topics, with the right keywords.
A good international SEO checklist would include:
- Choosing the places you want to target
- Researching the keywords that you should be using
- Ensuring that you are creating localised content
- Use hreflang tags if you have pages with variations in different languages
Link building. How to rank extremely high in Google
If you want to ensure that your site ranks well in Google, make sure that you are focusing on building the right links. As well as ensuring that your site is easier to navigate links can help make your site a more valuable or useful resource for users. It also can directly impact your domain authority and is a key tool used by SEO Essex companies. However, you need to know what links to avoid. Google will penalise you for numerous different types of links. This includes press release links, discussion forum links and low domain authority links.
To acquire links, you need to make sure that you are completing link outreach tactics. You must reach out to different business owners and websites to ensure that you build connections. By doing this, you will find opportunities for natural link building such as guest posts. Be aware that the anchor text is important here. It needs to fit in naturally with your content. If it stands out, Google will notice.
A good link will look completely natural and lead to a trusted website online. A bad link will stick out like a sore thumb and could even be a naked URL. It will have no relevance to the content and might be from a spam website.
What Will An SEO audit Include?
If you choose to use a professional SEO Essex agency one of the services that they will undoubtedly provide is an SEO audit. Why is this important? An SEO audit gives a clear and accurate representation of how optimise your site and brand is online. This includes on-site analytics as well as your off-site link profile. It will help pinpoint any issues. For instance, an audit will tell you if there are any dead links attached to your website. This is always going to be an issue and could ultimately hurt your ranking. Your SEO audit will include technical SEO variables too. You will be able to immediately address specific issues here.
SEO audits do more than list issues. They will provide you with a clear action plan of changes that you can make. If you take these steps, then you will see boosts in your business performance. It provides a clear picture of your search engine visibility and a guide on how to improve the situation.
How to structure your site for easy automatic SEO
It’s worth noting that achieving the right results with SEO from day one isn’t as difficult as most people assume. If you are setting up your website for your Essex company, you need to focus on two things. You must make sure that it’s a valuable resource for users and that it’s what Google wants to see online. These two factors overlap. Google wants to guarantee that users find high-quality sites through its search engine. As such, you need to think about usability. It’s vital that your site responds rapidly and is easy to navigate. This is going to depend on the structure of your site. You need to make sure that your website isn’t overcrowded with content to the point where users are unable to find what they are looking for. At the same time, you also need to think about how to make it easy for search engines. From title tags to meta descriptions, there are a lot of different pieces that need to fall into place here.
Keywords are part of this but you need to watch out for cannibalisation. This is where you have various posts and pages that are ranking for the same query in Google, cancelling one another out. A professional SEO service will help ensure that you are able to avoid this issue.
What is content marketing SEO?
There are numerous different SEO strategies that you can explore for your business in Essex. However, it’s important to note that content is still king. 62% of B2C marketing companies are completely committed to using content. It’s a great way to ensure that you can gain interest from customers that you need and keep them coming back for more. The main focus here should be on ensuring that your content is interesting, engaging and hopefully shareable. Shared content can have a massive impact. Your content marketing strategy should also focus on how to create content that is relevant to your business.
To build content, you need to think about search intent or why people search online. There are four different types of search intent including:
- navigational – searching for a specific website
- transactional – keen to make a purchase
- commercial investigation – researching a purchase for a later date
- informational – seeking information from different sources
You can use all these different types of intent to build a content strategy that works for your business. However, you need to make sure that your content reaches a high level of quality. If there are issues here, you could earn yourself a Google penalty. It must:
- Relevant to your site
What is technical SEO and why is it important?
There are numerous different forms of SEO. Some are more widely used than others because certain tactics are quite complex. Technical SEO falls into this category. A lot of businesses don’t pay attention to this so it can give you a competitive advantage. While businesses don’t always know the value of technical SEO it will impact your ranking.
This is why you need to focus on how to make your website more crawlable and ensure that you are increasing your website speed. You will also need to make sure that you are finding and fixing any crawl errors. You can do this by completing weekly website audits with the help of an SEO Essex agency. Alternatively, you can explore these in the Google search console.
It’s also worth thinking about security. If your site is more secure, this is going to impact your search ranking. Very few pages will make it anywhere near the top of the SERPs without having the right level of security in place. One of the easiest ways to ensure that your security meets the right standards is by running your site on HTTPS. SSL certificates have been a ranking signal in Google since 2014. Your SEO agency will be able to upgrade your site if you have not taken this step.
You should also make your site mobile friendly. There are tools available to check how mobile-friendly your site is. Google’s own mobile-friendly test will check whether your site is optimised for mobile devices.
There are small technical SEO changes that can make a big difference. You should include the main keywords in alt text for images. Alt-text is used with an HTML code to describe the appearance or function of an image. Including the keyword is important but you must avoid stuffing this text.
Broken links on your site do need to be fixed. Letting users land on a “404 not found page” created a bad impression of your site. It can increase the bounce rate. There are tools online to pinpoint issues like this and correct them.
What is SEO in marketing?
Before we conclude this article, it’s worth exploring what SEO is and the role it plays in marketing. Ultimately, SEO is the only natural way to ensure that your website ranks online. It helps users interested in buying a product or service find your business. Don’t forget, 90% of online experiences start with a search engine.
There is an alternative way to get attention online and that’s through PPC or pay per click marketing. Here, you bid on different keywords to ensure that your website appears in the sponsored results at the top of the SERPs. You might assume that because they are at the top more users click on these, however, that’s not the case. About 70-80% of users avoid sponsored results completely.
That’s why it’s important to make sure that you use SEO. But there are benefits and disadvantages for this tactic:
- SEO is totally free and you could complete this process yourself if you have the skill and knowledge
- It’s mobile-friendly too which is ideal in an age where everyone is using their mobile device
- Customers also want to find optimised sites. They assume sites like this are professional and successful
- If you don’t approach SEO the right way, you will find yourself on the wrong side of a Google penalty.
- Competitors who want to replicate your success levels may target you
- SEO is constantly changing which is why you need a professional service to help
- The process can be slow with SEO if you don’t take the right tactic and there are no guarantees.
Why You need an SEO strategy
You might be wondering why on earth an SEO strategy is so important. To understand this, we need to take a look at the statistics. As an industry, SEO will reach $80 billion in total amounts of revenue this year. Why is this? It could be that when approached the right way, SEO can be responsible for a massive 14.6% surge in conversion rates. Your competitors use this tool and you must follow suit. If you are not putting the right plan in place with your SEO campaign, then you will fall behind.
Having a clear plan will help a great deal here. You need to make sure that you are being realistic about the amount of work involved. As mentioned, SEO should be a continuous process. It can’t be a one and done solution which is another reason why an SEO Essex service is always going to be the right choice. Without SEO customers will forget your business.
How can you measure SEO results?
There are numerous SEO tools that you should use to measure your SEO results such as:
- Google Search Console
- SEMrush SEO Toolkit
- Moz Pro
- Majestic SEO tools
Be aware that some of these come with a monthly cost but can be worth the price to keep track of your performance online. You must constantly check how different keywords are performing too. The search volume is crucial. A keyword with a high search volume will typically be worth targeting.
There are numerous key performance indicators. An SEO Essex agency should regularly update you with these details. For instance, you need to check your conversion rate. Your conversion rate is the ratio of how many customers are committing to purchase for a product or service once they end up on your site.
Your CTR is how many clicks there are for a specific link to a page or part of your business brand online. This is a way to measure a highly specific part of your SEO campaign. You might also want to explore the bounce rate. A bounce rate measures how many users are clicking off your site without making a purchase. There are numerous reasons for a high bounce rate. For instance, it could be due to a poor level of content, issues with security or a slow site speed.
Do I need SEO for my website?
It should be clear how important an SEO Essex service could be for your business. Used the right way, an SEO solution could boost your business performance online. You could see tremendous new levels of traffic and interest in your business. If you choose the right service, you can also see a solid return on investment. Some companies have seen a 25% increase in ROI in their first year through new organic searches.
Aside from boosts in levels of profit, it’s also worth noting that your brand will appear more credible. People assume that businesses high up in the SERPs are trustworthy. This makes them more inclined to use your business compared with the competition. It’s one of the reasons where the majority of users won’t go more than a few pages into the SERPs. Don’t forget, people are searching for the services that you offer every day. This means that SEO is always going to be important for your company. Using the right solution in Essex, you will see a consistent level of leads for your business every month. Customers will remember your business and you will beat key competitors.
SEO is a long-term strategy so therefore requires a consistent investment. SEO is done every single month until you have beaten your competitors in and around your local area and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you, is what kind of return on investment (ROI) will you be getting. We would only ever take on an SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a developer already we are happy to work alongside you developer throughout the SEO campaign.
We offer 4 different SEO packages; each package is designed to cater for different businesses with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you have got stiff competition or you just want to dominate as fast as possible this is the one for you.