SEO Services London
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SEO Services in London
Are you searching for SEO services in London? As a business owner in London, you will likely have one major priority over the rest. You want to grow your audience and therefore your profits, gaining a bigger chunk of the market. SEO is always going to be key here. SEO guarantees a wider audience can find your business online. You’ll increase your ranking and look like a more trusted service. Your customer base will naturally increase.
You might be considering completing SEO services yourself. This is definitely a mistake. As you’re about to discover through the course of this article, SEO is incredibly complex. That’s why you should instead invest in SEO services in London. Local SEO services from the right agency will provide the best support. You won’t have to worry about team members not being aware of the latest SEO techniques. You also won’t need to panic that you have to complete all the SEO processes yourself. However, that doesn’t mean that you can’t learn a little more about this process.
Table of Contents
What are SEO services?
SEO stands for search engine optimisation. This is essentially the only organic or natural way for a business to rank online. The main aim here is for your business website to appear as high up as possible in the SERPs. A lot of consumers will never even reach page two when looking at results for keywords and phrases.
There are different types of SEO. On-page SEO refers to your content, the keywords and links on a webpage. Any SEO actions away from the website are part of off-page SEO. One example of off-page SEO would be social media marketing or link building.
To see success with your SEO campaign for your London company, you need the right strategy in place. SEO strategies will differ depending on the agency you choose and your budget. However, they will usually include content creation and off-page SEO techniques.
SEO services could also include competitor analysis. This highlights the strengths and weaknesses of a competitor campaign. Completing a site audit checks the current status of your optimisation. You can discover what areas of your site need the most work. SEO is never finished and through progressive optimisation services, your site will constantly improve.
What is SEO in marketing?
A lot of people think that SEO marketing is dead. In fact, 210 people search whether SEO is dead each month. However, they’re mistaken. SEO is definitely alive and kicking and here are some key facts to prove it. First, 93% of online experiences still begin with a search engine. That’s still massive and that means that SEO is still a big player. In fact, 57% of B2B marketers favour SEO compared to virtually any other option. What about customers? 81% of people will complete a search before they commit to a purchase.
The main competitor of SEO is PPC or pay per click. Using PPC, your site will appear in the paid-for section of the search engine results pages. Some people claim that PPC is just as effective, but the evidence doesn’t suggest this at all. 94% of users skip over the ads. That’s why you need to make sure that you are favouring SEO compared to PPC. You can see results with PPC but it’s nowhere near as powerful as SEO.
How Google works
Google is a constantly evolving beast. If you can tame Google, it’s the greatest tool for you as a business owner. First, it’s worth noting there are lots of methods that don’t work anymore in terms of SEO. There are lots of examples including link-bait. Here, you use a link to draw people to your site without thinking too deeply about the content you create. Google hates this and wants their users to only see high-quality content. Keyword stuffing also won’t help you. If you put your keyword into a piece of content 100 times, Google is going to hit you with a penalty.
There have been numerous updates from Google related to SEO. Google introduced the Panda update in 2011. Penguin came into effect in 2012, and Hummingbird in 2013.
These connect to how Google handles poor SEO. In some cases, they are also a response to customers adapting their behaviour. Recently customers have been using voice search more to complete searches.
Google doesn’t provide full details on how they rank sites. However, you need to make sure that your content is relevant to what consumers are searching for. Authority is also key. You can build authority with high-quality content. Listening to what Google says and the updates they bring out is going to help you stay in the game.
How SEO works step by step
So, how should you build your SEO campaign for your London company? London SEO services will always start by completing keyword research. It’s important to find keywords that aren’t too competitive that your target audience uses. Long-tail keywords are useful here because they are less competitive. Once you know the keywords you want to target, you can build them into your on-page strategy. However, you need to slip them into your content naturally.
You’ll then need to build up the off-page campaign too. You can use link building to connect your business to other companies online. Sponsored content is a great example. Social media can also ensure that the content is more widely seen or shared. This helps develop your brand identity. You will also need to make sure that you are keeping track of your process using web analytics.
This will tell you the changes that your campaign requires and content that performs well. It will also help you decide whether you need to target other keywords.
What are the overall goals for my business?
SEO can provide a solid return on investment, in both the long and short term. You can grow your business by boosting traffic to your website. B2B businesses can even use SEO to find new leads on the market. The only question you need to ask is what you want to achieve. Who should you target and what location should you target? The answers to these questions will help you put the right strategy in place.
For instance, if you want to target a local audience, you need to run a local SEO campaign. If you are keen to expand internationally, there are different tactics. Before you run your SEO strategy, you should iron out your goals with a London SEO agency. They will be able to base a campaign around your goals.
It is important to set SMART goals when you are planning your SEO strategy. In doing so, you will be able to keep track of your progress and maintain realistic objectives.
How can I Complete international SEO?
Are you interested in gaining international traffic with your SEO campaign? If so, then you should start by thinking about backlinks. You need to link your site to websites that have high domain authority. They must rank well in the international location you’re targeting. News sites are a smart choice here. Web hosting will also be important. You should continue to load rapidly regardless of user location.
In terms of content creation, it’s worth exploring Google trends. You can then create content around current international trends. You might also want to think about exploring the keywords that are ranking in regional areas. You can use Google Analytics for this.
Depending on the region you are targeting you might also want to think about creating content in the local language. You shouldn’t simply rely on Google translate as this isn’t always effective.
Your chosen domain can have an impact here too. Each domain strategy provides disadvantages and advantages. Country code top-level domains are ideal for geolocations. However, since they are independent they will take longer to rank. A better option could be to use a generical top-level domain such as .com. You can then use subdomains or sub-categories to feature your target country at the beginning. This will allow you to index more content without adding additional depth to the website.
How to rank high with local SEO?
Are you interested in using local SEO? As the name suggests local SEO services will be useful if you want to reach a local audience. It’s ideal for local service businesses like mechanics, hairdressers, and pet groomers. To rank for local SEO, you need to optimise your Google My Business profile. You must make sure that the information on your Google My Business profile is accurate. It should provide all the details that people need. Various factors can impact ranking. For instance, altering your opening hours could help you appear in searches at different times of the day.
Reviews will also be critical for your business in terms of local SEO. The easiest way to get reviews for your business is to ask for them directly. You should do this once you provide a service to a customer. Several mixed reviews will always be better than having zero reviews. Adding photos and videos can also be beneficial. It provides more information about your business.
You need to optimise your site too. Key areas of the site should use regional identifiers. For instance, the title tags, footers and the body of content. You may also consider adding them to the Https where relevant. Any content you create should have a regional spin and be relevant to that audience. You should also strive to gain backlinks from local high rankings websites. Adding local citations for your site on business directories can help too.
Your local SEO checklist should include:
- Google My Business
- Using the right keywords for products and services
- Requesting reviews
- Thinking about mobile performance for your website
On-page SEO. Making it easy for Google
On-page SEO includes numerous different variables. For instance, you need to ensure that you have the right structure. Users should never be more than 3 clicks away from a page they are looking for. Keywords should be a part of your site but they need to appear naturally through the content. You should have click-through pages to help your users reach purchase decisions and make your site easy to follow.
Your site speed is also a massive factor when determining if your site ranks well. A slow site will always have a high bounce rate. Your site must be user friendly on all devices and it should also have a high level of readability. This is important when choosing text and colour schemes.
Off-page SEO. Why is link building so important?
Off-page SEO is all about link building. This means that you need to avoid linking to sites that have a low domain authority or a poor ranking. This is going to reflect on your ranking as well. To acquire links, you need to reach out to business websites and this is where a London SEO service can help you. You can explore options such as sponsored promotion and guest posting.
It is important that the anchor text for any link is natural and fits with the rest of the content. You should definitely avoid naked URLs as these will stick out like a sore thumb.
A good link will attract paying customers to your site. It will offer value to users and increase your site credibility. You would keep a great link even if it had no impact on SEO. A bad link will not be relevant to your site. It will connect to a page with low authority and will not be of interest to users.
You can gain links for your site with the broken-link method. To do this, you need to find websites relevant to your business. Find dead-links on the site and politely inform the website owner. Give a few alternatives they can use including your own website.
Or, you could consider adding infographics to your site. Infographics are popular because they provide bite-sized information. Infographics aren’t expensive to create and will fit into most marketing budgets.
What is technical SEO and why is it important?
If you want to get ahead of the competition, you should explore the possibility of technical SEO. Since many companies don’t bother with this, it can give you a competitive advantage. It can also help increase your website speed and boost levels of crawlability. The easier you make your website to crawl, the more friendly Google will be. One of the easiest ways to boost your technical SEO is to remove any dead links and upgrade your security. At the very least, your site should have an SSL certificate. If it doesn’t, Google will label it as un-secure and this could hurt your ranking a lot.
Issues with load time can be corrected by compressing larger files. You can also remove unused scripts and files. You can check the speed of your website with various online sources.
If you use a London SEO service, they might explore other options including a meta robot tag. Meta tags are pieces of code that ensure there are crawl instructions or index instructions for your webpages. Robot.text tags tell Google bots what pages they should and shouldn’t crawl. These bots do have a crawl budget. If there are too many pages on your site, it will hurt your ranking.
You need to fix broken pages on your site too. Broken pages occur when a URL is changed. Setting up a 301 redirect will avoid this issue completely. To find pages on your website that are broken you can use:
- Google Search Console
What is a keyword, exactly?
Keywords are how users complete searches online. They are where a search query begins. You need to generate a large list to work with. You must consider everything you know about your audience. Once you sink into their shoes, it should be easier to understand what keywords they will be searching with. You should think about dividing your keywords into different categories.
Finding the right keywords is also based on search intent or the purpose of an online search. There are four different types including:
- Informational intent – users are searching for information from different websites
- Navigational intent – users are searching for a specific website
- Transactional intent – users want to make a purchase
- Commercial investigation – users are researching information for a future purchase
There are low competition and high competition keywords. High competition keywords are going to be far more difficult to rank for. Niche keywords are far easier to rank for and tend to have low levels of competition. You can also easily create long-tail keywords with regional identifiers or specific traits of a product. To choose the right keywords, look at the search volume. A high search volume means they will be worth targeting.
Is content important for SEO?
In terms of SEO for your London business, we guarantee the content is king. This is true whether you want to reach a local audience or an international base. Content makes your site more valuable and useful. The right content is always going to help you gain the right attention from Google. However, it needs to be relevant to your site and relate to your product or services.
You also need to think about the quality and this goes beyond just getting grammar and spelling correct. Your content needs to be engaging, interesting and unique. The easiest way is to keep it natural and ensure that you’re writing it with your target audience in mind. Rather than making it a sales pitch, tell a story. Present a problem, introduce the solution and then subtly push users where you want them to go on your site. Content is also going to give users a reason to visit your site multiple times which is another way to boost the ranking. You shouldn’t write content directly for Google with keywords as the main focus. The human audience must come first.
Why You Need an SEO audit
One of the main reasons to use SEO services in London is to benefit from an SEO audit. Why should you use this service?
An SEO audit is a comprehensive review of every element of your business website. That includes technical SEO as well as off-page SEO and on-page SEO. It will explore your link profile and check whether your site has backlinks from other websites with high domain authority. Actionable tasks will appear as soon as the audit is complete. You can use these to improve your site visibility. This will also help with KPIs such as sales and lead metrics. Any on-page issues will be immediately corrected to ensure that your users gain a far better user experience.
You can even use this service to ensure that you know what competitors are doing and how you can improve on their strategy. SEO audits should be completed regularly. Some businesses perform one audit each week.
Here are some key steps that you need to take to ensure that you’re on the right track with your SEO.
For your on-page SEO you need to:
- Create a list of keywords and choose the ones that match your audience
- Create compelling and engaging content, selecting a regular schedule for publishing it
- Complete an SEO audit to fix any technical issues such as site speed and dead links
- Regular run analytics to check your SEO strategy with A-B testing
For Your Off-Page SEO, you need to:
- Build the links the right way
- Ensure that you are boosting your social media profile
- Look for guest post opportunities
- Build up trust through online engagement
- Build up your brand image
Should I pay for SEO services?
After reading this article, you should know a lot more about SEO than you did previously. Perhaps, you now feel comfortable in completing this process yourself. However, this is definitely going to be a mistake. A professional will keep your SEO campaign consistent. Don’t forget, SEO should be constantly evolving with the changes that Google is making. You can use SEO services in London to stay on track. You simply will not have the time to handle all the jobs yourself and maintain the right level of support. Even if you have the time, SEO is hard work. If you don’t have the passion for it, you will never be doing enough to stay in the game and ahead of the competition. You will miss out on the latest updates that will boost your online performance.
SEO is a long-term strategy so therefore requires a consistent investment. SEO is done every single month until you have beaten your competitors in and around your local area and you have reached your targets. Because of this SEO is priced monthly. Prices range from £450 per month to £1600 per month. This can either be done on a month-by-month cancel anytime plan or it can be done in a 12-month contract at a discounted price.
The cost of SEO is based on multiple factors. The first is competitor analysis. Analysing you current competitors and working out what it would take to beat them would largely decide on which package you will need. If the keywords you want to target are high competition it may take more high-quality backlinks and more high-quality content writing to beat them! On the other hand, if the keywords are low competition it may not require as many backlinks or as in-depth high-quality content.
The second is, how many keywords do you want to target? Each package has a different number of keyword’s if you want to target 20+ then either the gold or platinum would be your best option. If you only want to 5 to 20 local keywords them the lower tier packages might be more suitable.
Lastly and arguably one of the most important aspects for you, is what kind of return on investment (ROI) will you be getting. We would only ever take on an SEO client if the ROI was worth it. We can show you a rough calculation to give you an idea of how much an SEO campaign should return you to make sure both parties are happy with the potential outcome.
We only work with WordPress websites. If you do not know what your website was built on, then we can find out for you. If your website is not currently built with WordPress, we can rebuild it onto WordPress at a fee.
Having said that if your website is built on/with something else and you have a developer already we are happy to work alongside you developer throughout the SEO campaign.
We offer 4 different SEO packages; each package is designed to cater for different businesses with different goals. The packages also make it clear and easy for you the customer to know what you are getting for the different price points.
Our 4 packages are:
Basic – For low competition local businesses
Bronze – Designed for small businesses looking to target more keywords
Silver – This package is designed for small/medium sized businesses
Gold – This is the best value, it suits most businesses and most situations
Platinum – If you have got stiff competition or you just want to dominate as fast as possible this is the one for you.