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Google has begun rolling out the page experience update which they say will be complete by the end of March 2022.
The rollout started at the beginning of February 2022 and Google has already started using page experience as part of their ranking factors.
This update will be similar to the Core Web Vitals update we saw back in June/July except that update was focused on mobile and this update is focused on desktop.
Therefore, the three Core Web Vitals metrics will now apply to desktop too.
Here’s what you need to ensure your desktop site is ready for:
The first thing you need to do is run your site through PageSpeed Insights. This will be able to give you a Core Web Vitals score for both mobile and desktop.
Next, you need to make your site secure (if it’s not already). Getting an SSL/TSL certificate for your site is easy. You can set this up through your hosting or through something like Cloudflare.
Lastly, you need to ensure you do not have any intrusive interstitials such as pop-ups, banners or overlays that appear on screen promoting services and getting in the way of the user’s motive of reading your site’s content.
How important is this update?
Much like the first Core Web Vitals update, I think there will be more hype than there needs to be over it. Yes, it is very important as what’s more important than providing your visitors with a good user experience? Will your rankings tank though? It’s unlikely. Your website is only relative to the other websites you’re competing against in your industry. If your industry has a low standard of websites, the need for your website to be exceptional is not essential. However, you should always strive for exceptional anyway!
Do you want to improve your company image? Or are you tiered of always having to go out and hunt for new work? Your website should be used as a tool that works for you 24/7/365! Theres never been a more important time than now to invest in digital.
If you’re a local business owner looking to generate more leads through your website, download my free complete guide on how to rank your website at the top of Google for local search! You will also be able to join my private Facebook support group where you can ask any questions.
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If you’re a local business owner looking to generate more leads through your website, download our free complete guide on how to rank your website at the top of Google for local search!