web design and seo

By OLIVER ANDREWS

Web Design Trends of Spring 2020

The Top 3 Web Design Trends of Spring 2020

Web design is an ever-evolving career, so it is important to look out for upcoming trends in order to decide whether or not they can be utilised to improve your web design ascetic. Here are the top 3 trends of Spring 2020 so far.

Colour Tones are Changing

Despite Spring being a time for light coloured hues and fresh greens, purples and blues, when it comes to web design, autumnal colours are where it’s at. Warm tones, especially deep reds, burgundies and oranges, are the latest trend in the web design colour palette. Blues, purples and greens are still popular, but in order to give a more modern feel, should be at the warmer end of the colour spectrum, avoiding cooler tones completely.

One of the reasons warmer colours are suddenly so popular is that they give a webpage a more fully fleshed out and inviting feel. Best of all, these colours still look great even when device brightness levels are turned down.

Darker, warm tones can also give your web design a more professional, serious feel and add gravitas to an otherwise more basic webpage. This makes them ideal for a range of different subject matters, from business homepages to more personal blogs.

Gradients of warm reds and purples in particular can really enhance your web design, giving a webpage added depth and richness. Some web designers may also wish to experiment with using a more monotone palette with just a couple of these autumnal colours. Using a more restricted colour selection can actually help to create a bolder, more vivid statement and can be an exciting way to challenge the design appeal of your sites and apps as well as still appeal to a wide variety of users.

Web Design Trends Spring 2020

Hero Headers are the New Web Page Must-Have

A hero header is a familiar subject to most web designers as the majority of websites do already use a hero header in order to introduce the subject matter of their website to users. However, although having an oversized hero header has been seen before, Spring 2020 is taking it to a whole new level and seeing hero headers becoming the star of the show. By making your hero header full page in size, you can draw your user in much more quickly which is especially great for brand development.

Using a full page header automatically looks cleaner, sharper and more modern and although some designers may be concerned that users won’t know what to do when they land on the homepage, using sleeker, more tucked away navigation tools – for example, a hamburger navigation option – means your audience can still enjoy a great visual landing page and also navigate your site with ease. Perfect for smaller screened devices where scrolling is king and making a big first impression with a strong visual image and bold title is paramount.

Spring 2020 Web Design Trends
Spring 2020 Web Design Trends

New Skeuomorphism Design

New skeuomorphism may sounds like a mouthful, but it is actually a fairly simple concept that combines trends in both app and web design.

To summarise, new skeuomorphism or neumorphism is the process of utilising the illusion of softer shapes and shadows in order to create a deeper, often borderless background. It also helps to give more definition to the webpage you are trying to create. Most commonly found when designing a card-style interface, this trend is great for those who are struggling to create levels of contrast, particularly on apps where a smaller screen needs a webpage design that pops instantly.

All the Spring 2020 web design trends are centred around the growing importance of putting the user front and centre, and catering to app users in this way helps an app not only become more user friendly, but also helps to increase the likelihood that a user will continue to use an app that is visually appealing and easy to navigate.

The importance of creating background with added depth cannot be underestimated, especially when it comes to touchscreen interfaces, as it helps to give a much more tangible, real life experience. For example, when swiping, pressing touchscreen buttons and creating charts.

This is a subtle trend which is great for web designs to explore and play around with, so you can see for yourself the difference adding even a little shadow work can make to the overall visual appeal of your web design.

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