Web Design Services Bromley
Are you a local business based in Bromley and you're looking for a web design company to help you? You've come to the right place!
Are you looking to attract new and better clients? Do you need your website to get your business noticed above your competitors?
Web Design Bromley
How can web design services in Bromley help your business? If you’re looking to build a system that can create more and better leads then a website could be what you need.
If your business is getting left behind because it doesn’t have a big enough online presence then a website that represents your company and generates you leads is what you’re looking for.
Why should companies have a website?
Certain companies prefer word-of-mouth marketing, particularly local businesses in Bromley. The reason for this could be unfamiliarity with the online world, or the desire to keep things more authentic by communicating in person. In fact, the first place most consumers will look is online. A website will actually increase your legitimacy, create trust with your clients, and reduce your workload considerably.
A website isn’t just about creating beautiful designs and pretty pictures. It’s actually a carefully constructed marketing device. If you take on the services of a web design agency in Bromley, they’ll be able to do wonders for your business. For example, if you don’t have the skills to build a fast loading web page yourself, a web design company in Bromley can help you to do this. Website conversion rates drop a staggering 4.2% with each extra second of load time. Proper website design will solve issues such as these.
Companies should create an optimum website in order to draw in more sales and reach out to a wider target audience. If you’re particularly tech-savvy, web design software can go a long way. For the finer details, it’s advisable to invest in different types of web design services.
A web design and marketing agency can take your website to the next level. You’ll generate better leads and reduce your own workload focussing your marketing efforts in the wrong areas. Digital marketing is what draws in business nowadays and gives your company more credibility. Without an effective website, you’ll be missing out on potential clients.
How much will a website cost?
Different web designers or web design agencies will charge for websites in different ways. Some will charge by the number of pages, some will charge an hourly rate, others sometimes charge a monthly subscription.
Whilst none of the above is the right or wrong way to price a website but here at OA Design Services, we price websites slightly different.
We’re committed to helping you to achieve your business goals. We see your website as a tool. Therefore, we implement project-based pricing. Our prices are based on the return on investment we think you will get from a project. That way we know you will be getting good value for money. We build solution-based websites and not just websites that look pretty.
Our websites typically range anything from £1000 to £10,000 depending on your business goals and needs. There are no hidden cost in our prices and once you have paid we do not ask for more money throughout the project; everything is priced in.
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With social media becoming the order of the day when it comes to marketing and visibility, it is better to have a strong presence on the various platforms available. Facebook, Twitter, Instagram, LinkedIn amongst others can go a long way to reach different audiences that visit those sites. Good web design for a business in Bromley is inclusive of methods that will bring traffic to these platforms and so your web design company should be able to do that. The website should include links to those sites, and if possible, they should be shareable. That way, your potential customers can become indirect marketers for your company.
The appearance of the website can affect the user’s experience and determine if they will come back. When choosing the colour, text, and navigation, your web design and marketing agency should consider ease of use, accessibility, and visibility. Different colours evoke different emotions, and so the web design company must consider the topic or theme of the website before choosing. The same applies when choosing text fonts and their sizes, with consistency as the key to better communication and ease of navigation.
Mobile phones have come to stay, and with web design, Bromley, as with everywhere else, a mobile-friendly website can be beneficial for your business. This option caters to your customers that are on the go to ensure that they can have access wherever they are. Your web design agency should, therefore, be able to design an efficient website for smaller screens. One thing to note is that mobile users are more goal-oriented and are looking for a simple and specialised method of use. That means web design should focus only on the relevant information, with navigation kept to the bare minimum.
When designing a website, your primary focus should be on the user and their needs. A user-friendly web design anticipates those needs and takes proactive steps to meet them. One way to do that is to simplify your product to not overwhelm the user. The web design should also have clear labels so that the user clearly understands what’s being said. The design should also be intuitive, with outstanding interactive elements and visually pleasing feedback. For example, when the user presses an icon or button, there should be colour changes that indicate success or failure of the action. Also, don’t be in haste to collect user or customer information as this may make them suspicious of the business and hence scarce. Instead, request for their emails or phone numbers, for example, only when they have agreed to patronize the product or service.
One more way to enhance your customer’s experience on your web design, Bromley page, is to develop the structure even before going in with content and visual design. This allows you to have a basic idea of what the site will look like, identify possible loopholes, and fix them beforehand. Wireframing is also great because it gives a broader understanding of the page in the early stages and is also quicker and cheaper to review. Changes can easily be made when the design is in the wireframe format to ensure that it caters to the user’s needs while projecting the aims and objectives of the business.
Your first step will usually be setting up a social media presence. You need to join the right social networks. It’s important to research which networks your target audience uses. For instance, some businesses will benefit more from an Instagram presence. Others will gain more attention on Twitter. Your profiles including the name, image, and tone of voice should be consistent across the board. You must post to the page regularly and keep your content as engaging as possible.
Rather than just using content, companies can promote their website on social media with ads. Ads are available through Twitter, LinkedIn, Facebook, and Pinterest. Businesses can choose who sees their ads based on interests which will help ensure that they reach the target demographic. Using ads, it’s important to consider budgets and keep spending on the right level.
Companies may also want to consider exploring support from influencers. Influencers have power over typical users. They can encourage users to make key decisions such as visiting a website, clicking a link, or following a specific. For the right price, influencers will partner with chosen businesses. It’s important to research the influencers relevant to your industry.
Companies often are already connected with leads they want to visit their landing pages. It’s just a matter of pushing them towards this choice and that’s possible through email marketing. Use email to target a specific segment of people. For instance, companies can use emails to target users who have not made a purchase or engaged in several months. They can then direct them to a landing page for a new product or service.
Companies also need to ensure that their landing page is optimised in the right way. This ensures that the landing page will appear when people search for target keywords such as ‘web design Bromley’. There are two goals with a landing page – get the page and rank and get visitors to convert. SEO helps with the former. Your landing page should be optimized for a conversion-focused keyword or phrase. The keyword should connect to exactly what service or product the company is providing. Companies may also want to connect through online communities and forums. This could include Reddit, Quora, or Facebook. To use something like Quorra businesses need to answer questions and ensure that the answers are useful or relevant. The link to the landing page needs to fit in with the answer provided but the potential is there. Quora has 300 million active users every month.
Businesses must ensure that they are getting high levels of traffic to their site. Without this, it’s impossible to gain the needed level of conversions. One of the best ways to get organic traffic is to add a blog to the site and blog regularly. Blogging will ensure that a site has more depth and provide content that is fully personalised for the target audience.
Keywords are always going to be helpful but businesses should be targeting long-tail keywords. These are less competitive and more specific to a product or service that a business might be offering. Search engines will also recognise your site as an information point for the subject, service, or product that the business offers. This is going to lead to the ideal target user finding the website.
For businesses, content is still king. It is essential that companies do create high-quality content and publish it as often as possible. There needs to be a consistent new level of content on a site every day. Ideally, businesses should be focusing on thought leadership posts as well as blog posts. This is going to ensure that they can build up a reputation as a trusted source of information for their industry or sector.
There are two main types of website traffic. Direct traffic is any visit where there is no referring website. Referrer sites can be anything from search engines to social media pages or blogs. It could also be websites that have links to other sites online.
Usually, direct traffic is when a visitor has manually entered the website URL or selected a site they bookmarked. Direct traffic may also be caused by customers logging into a customer portal or clicks from mobile devices. Secure to non-secure sites will typically not be noted as a referrer either and can lead to direct traffic.
Organic traffic is the main focus of inbound marketing campaigns. It refers to any traffic that is sourced from a search engine. It’s worth noting that this won’t include paid Ads on search engines, of which more than 10% of users will click on.
Organic traffic can be impacted by paid search because it causes more users to complete searches online. In recent years, organic search has been negatively impacted by changes in Google. Specifically, 55% of organic clicks can be lost to paid clicks on mobile devices. Organic searches are largely driven by SEO.
Technically a landing page is any page that a consumer can ‘land’ on. However, for marketing purposes, a landing page will typically be separate from the main site. It’s distinct and has one clear purpose. This is a follow up on the promise that has been made somewhere in the content. It’s a step that can be set up to help users make a purchase decision and become a buying customer. A website design company will typically set up landing pages as part of SEO or marketing campaigns.
With a landing page, a company will present something to a user. This could be a deal, a special offer, or a piece of information. Often this will be traded with the user in exchange for their contact info. Using this info, a company can then pursue the lead and help them convert.
Landing pages may also be click-through and lead to another area of the site. However, typically, they are primarily used for lead generation. As a secondary goal, a landing page can be used to drive traffic and boost SEO. According to polls, 68% of B2B businesses rely on landing pages to generate new leads and build up the customer base.
Also known as a web development agency, a web agency and should not be confused with a marketing agency. If a company works with a marketing agency, they will discover that the website is one of the areas they are least interested in. A web agency is the opposite. They will focus on ensuring that your website is the ultimate platform for your business and deliver a comprehensive solution. This includes creating the content and working on the design of the website.
A web design agency in Bromey will then focus on bringing the website to fruition and ensure that it reaches the full potential online. As well as providing the initial design, a web agency may also offer website maintenance. This ensures that a website continues to operate effectively and doesn’t develop any bugs. Issues like this are resolved quickly and that does include potential problems with security.
Furthermore, a web agency will have a key understanding of the core customer or client as well as the prospect of the merchant. This helps ensure that they take the right steps to boost conversions as well as traffic and gain the crucial repeat sale. 40% of users that leave a poorly designed website never return so the support of a web agency is crucial for any business.
The length of time it takes to build a website depends on many factors. The first and most obvious reason would be the size of the website. Second would be how complex it is. Does it need special or custom features? The third is any holdups that may occur. If the web designer needs information off of the client sometimes this can take quite some time. Business owners are often busy with their business and do not get time to supply the web designer with the required information for the project.
To give you an estimate most projects take anything between 1 to 2 months but can take longer because of the points above.
Yes, your website will need to be updated and backed up regularly. This ensures it is always running efficiently and it always has a newly updated back up off-site in case of any outside attacks on your site. A maintenance plan can be set up where we would look after your website for you.
Once your website is complete and is paid for in full the website becomes fully your property and will therefore be handed over to you. If you want to make changes we can show you how to make them or if your uncomfortable with making changes we can arrange a maintenance plan. Maintenance plans vary in price depending on what needs to be done. Usually, they are around £100 per month or if you do not need maintenance regularly it can be charged hourly at £50 per hour.
We will always re-build websites instead of revamping it. Quite often a rebuild would be quicker to do than a revamp. With a rebuild, we can also ensure it has been built correctly and there are no problems. We can use all the existing content on your old website and we would build the new site on an alternative domain meaning there would be no disruption to your existing site whilst the new one is being built.
Yes absolutely. Building a new website does not mean you need a new domain name. Having an older domain name is also beneficial for search engine optimisation so we would encourage you to keep your existing domain if possible instead of buying a new one.
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We value honesty with our clients. Thats why we will be upfront with you from the start as to what the best option for your business will be. We will only take on projects we think will be an asset to your business.
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We believe that our services do not just stop at building you a nice website. We will always be here to help you keep moving forward with your venture.