Web Design Services Crawley
If you're a local company in Crawley and you're looking for web design Crawley we can help you!
The internet has never been as important than it is now. Less and less are people going out and more and more are people staying in, using their laptops to spend money and look for services. If your business is not online and in front of these people they may never even know you exist.
How Can Web Design in Crawley Help Your Business?
Getting effective web design for your business in Crawley, West Sussex should be a top priory for you and any other business without an online presence in this day and age.
Having a website build that represents the values of your business is a great way to increase your sales, gain better customers, reduce workload and the list goes on. If you’re based in the south-east or anywhere else in the UK and are interested in web design Crawley please contact us today for a free consultation.
Crawley Web Design - How Does Website Design Affect Sales?
Drawing business to your website might not automatically generate conversions. The design of a website can also affect sales. Getting customers to your site is only the first step, they then need to be engaged and provided with positive user experience.
The design of a website can enhance the credibility of the company. There are certain elements that will help to boost sales and others that could result in distrust. Websites with poor navigation, an overly complex layout, or small print that’s difficult to read could create a more negative user experience. Instead, it’s better to provide clear, easy to find information, and engaging content.
Effective web design is often all about speed. Consumers don’t want to spend more than a few clicks to find what they’re looking for. It’s important that all relevant pages are clearly linked to others in a logical structure. Products or services need to be clearly represented and available.
A website isn’t just about creating beautiful designs and images. It’s the first place your potential clients go for information about your company. You need to ensure this is presented in a clear and concise manner. You can then engage them with more detailed content such as blog posts and video tutorials.
It’s therefore worth investing in expert advice to improve your website’s design. With the right web design agency in Crawley, you can update your site to increase sales. A few tricks of the trade from the professionals will help you optimise the design of your site.
Choosing The Width Of Your Website
Choosing the width of your website will depend on the kind of content you want to add. For example, in you’re writing a blog article then maybe a basic design no wider than around 800 px would be suitable. If you’re writing long-form content having it across the whole page edge to edge would make it harder to read. On the other hand, if you were, for example, a photographer or builder then the visual aspect fo your site may be important and therefore you might want to consider using a wider width like 1200 px or the whole width of the page. Choosing the right width boils down to what will provide the best user experience.
If we focus on the basic WordPress formats, there are three to choose from: fixed, responsive and fluid. Fixed, as the name suggests, remains the same and doesn’t change no matter the monitor size or shape the website is being viewed on.
A fluid site is more flexible and will fill the screen of the user, regardless of screen size. Responsive websites will be the one that web design Crawley professionals will recommend. It ensures the layout of the website adjusts according to the viewing device and is always presented perfectly.
Choosing Colours And Fonts In Web Design
The font that’s chosen during the web design and build process will have a big impact on how a site is perceived by its users and visitors. Fonts should be kept consistent and they should say something about the website and the brand and purpose behind it. For example, serif fonts are associated with seriousness and integrity.
Similarly, the website’s colour scheme needs to match the identity of the website. Using a colour wheel and exploring which colours compliment each other is a good idea. This can be done alongside a creative web design Crawley agency as they’ll have experience with this kind of thing.
Creating The Front Page Of Your Website
The front of your website for your bunisees in Crawley is essential to get right. This is effectively the front of your shop. Most of the time your clients will land on your homepage over any other page. There are different ways to approach the process of creating the front page for a website. In some instances, such as when the website’s purpose is to serve a business, it makes sense to make the front page of the website static.
In other instances, such as when creating a blog, the front page should be dynamically updated. This means that the newest uploads will be presented and clickable on the front page. So when working with a web design Crawley agency, it’ll be necessary to determine which of these options is preferable.
Designing For WordPress
WordPress is a CMS or content management system. A CMS allows build and manage all kinds of websites. WordPress can accommodate e-commerce stores, photo galleries, blog posts, discussion forums, contact forms, information pages for small businesses, social media integration and much more. It gives you the ability to create all kinds of solutions for all kinds of businesses and clients. With the right help from a web design and development company in Crawley, designing for WordPress is easy.
SEO for your WordPress Website
Once you have a professional site built it needs to be marketed. There are various options when it comes to marketing a website in Crawley. One way in particular is through search engine optimisation (SEO), whereby you optimise your website to rank high on Google search results. Unlike other content management systems such as Wix or Squarespace SEO is made relatively simple via WordPress. A WordPress site gives you flexibility and therefore ranking higher on search engine results pages can be done by optimising content, using a range of plugins, connecting the site up with social media, making it mobile friendly and responsive. Yoast SEO and RankMath are both popular WordPress plugins focused on boosting SEO outcomes. The right approach to image compression and optimisation is also key to achieving the right SEO results on a website. Your web design Crawley team can advise you if SEO would be suitable for your business and the steps you need to take.
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Different web designers or Crawley web design agencies will often price websites in different ways. Another design agency in Crawley may charge by the number of pages, some will charge an hourly rate, or others sometimes charge a monthly subscription.
Whilst none of the above is the right or wrong way to price a website but here at OA Design Services, we price websites slightly different.
We’re committed to helping you to achieve your business goals. We see your site as a tool. Therefore, we implement project-based pricing. Our prices are based on creating a bespoke and professional web design that will support your business and focus on solutions that will generate you a large return on investment. That way we know you will be getting good value for money. We build high-quality solution-based websites and not just websites that look pretty. We offer a professional service and therefore build a well thought out responsive mobile-friendly sites that integrate with your social media, SEO and digital marketing strategy. We cater for both small businesses and large.
With our Crawley web design services, they typically range anything from £1000 to £10,000 depending on your business goals and needs. There is no hidden cost in our prices and once you have paid we do not ask for more money throughout the project; everything is priced in.
The length of time it takes to build a website depends on many factors. The first and most obvious reason would be the size of the website. Second would be how complex it is. Does it need special or custom features? The third is any holdups that may occur. If the web designer needs information off of the client sometimes this can take quite some time. Business owners are often busy with their business and do not get time to supply the web designer with the required information for the project.
To give you an estimate most projects take anything between 1 to 2 months but can take longer because of the points above.
Yes, your website will need to be updated and backed up regularly. This ensures it is always running efficiently and it always has a newly updated back up off-site in case of any outside attacks on your site. A maintenance plan can be set up where we would look after your website for you.
Once your website is complete and is paid for in full the website becomes fully your property and will therefore be handed over to you. If you want to make changes we can show you how to make them or if your uncomfortable with making changes we can arrange a maintenance plan. Maintenance plans vary in price depending on what needs to be done. Usually, they are around £100 per month or if you do not need maintenance regularly it can be charged hourly at £50 per hour.
We will always re-build websites instead of redesigning an existing one. Quite often a new website would be quicker to do than a redesign. With a rebuild, we can also ensure it has been built correctly and there are no problems. We can use all the existing content on your old website and we would build the new site on an alternative domain using our own hosting meaning there would be no disruption to your existing site whilst the new one is being built. All of our sites are built on the content management system WordPress.
Yes absolutely. Building a new website does not mean you need a new domain name or hosting. Having an older domain name is also beneficial for search engine optimisation so we would encourage you to keep your existing domain and hosting plan if possible instead of changing or buying a new one. We can, however, advise you on whether it’s worth changing hosting plans in order to get a better service, deal and speed for your new website.
Build brand awareness, build Authority and Generate Leads
Are You ready To Take The Next Step?
What happens after you submit a contact form?
We will arrange a quick discovery call to find out more about what you’re looking for.
We will have a second call to understand your business goals and what you hope to achieve from your website.
We send you a proposal and quote.
If we’re both happy with everything we get going with the project!
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