By OLIVER ANDREWS
Web Design Trends
Web Design Trends That Will Shape the 2020 Digital Scene
1. White Space
The modern web design technique is tracing its way back to the minimalist creation through what is best known as the white space. White space refers to the portion of a web page that is left blank, unmarked, or empty. In a decade where information is crucial for today’s customer, a white space enables the user to manoeuvre from one element of a site page to another seamlessly. White space designs are here to address the much visual distractions users encounter in the cluttered websites. It is easier to find the site’s hierarchy via white space, where users pick out the relevant information from a webpage without a visual struggle.
2. Bold Fonts
Bold fonts have over the years been popular elements of web designs. Today, designers have creatively incorporated Serif and San-serif fonts to design websites. Surprisingly these and other styles such as vintage fonts are taking over screens in 2020. Some designers are adding in a taste of stencilled letters for branding purposes. While bold fonts may appear to be a traditional trend tracing its way back to the design scene, there is pretty much that businesses can pull from them. All you need to do is identify a typeface that matches your audience, business goal, and your brand.
3. Colour Trends
With the ever-changing nature of the design world, every year has had a dominating colour for the web. In 2019, gradients were a trending element of web designs. It is technically predictable that web designers will be exploring gradients in depth to see how far web designs can go with blends of colour. The psychology of colours is also likely to have a significant influence on the 2020 web design trend. Companies will have to master the psychology behind colours before they formulate a colour palette for their websites. It also appears like Calls to Actions (CTAs) will be generated using bold and warm colours, as soft and cool colours highlight information and backgrounds.
4. Dynamic Scrolling Effects
With more interactive websites becoming business preferences, designers in 2020 are after creating a dynamic web experience. We are likely to see the dynamic scrolling effects influence modern web design trends. One element of dynamic scrolling in web designs is the creation of different scrolling speeds for the website’s background and foreground. Most web users enjoy 3D effects, and these are precisely what various scrolling speeds create.
5. Full-page Headers
In the traditional web designs, a header only appeared as a strip of business details at the top of the website. They would often contain a navigation bar, business logo, and some contact details. Today, headers are now a display of information on the above fold of the entire homepage. In 2020, web designers are not only creating full-page headers, but they are also adding CTAs and key text buttons to the left of the full-page header. Users can now interact with eye-catching pictures on the right of the page as they read through the company’s key texts.
6. Customised Illustrations
There are plenty of elements that go into the definition of good web design, including layout designs, typography, and user experience. However, with more businesses becoming customer-centred, web illustrations are the ideal way to trigger customers to spend more time on the website. The 2020 modern web design has custom illustrations inspired by traditional art formats and print publishing. As more designers get acquainted with code capabilities, web designs are evolving from 2D to 3D illustrations. Web designs in 2020 will have an added layer of depth on the internet. This means illusions that come with a mix up of gradient shadings, digital cut-out styles, and 3D cursor interaction.
Which Modern Web Design Trend Should You Adopt?
There are plenty of web design trends that will see businesses scale up, including sales, enhanced lead conversions, and increased brand awareness. Adopting these trends will position a company at a competitive advantage to the online audience. Whether it is the use of customised illustrations, full-page headers, bold fonts, or white space, you must ensure that your site is reinvented for the new decade.
